Nicole is based in the Netherlands and is founder of The Co-Creation Lab B.V., a strategic innovation and transformation studio helping organizations accelerate growth, innovation, and change through co-creation, ecosystem thinking, and human-centered approaches.

With an impressive business background including nearly 20 years at Nike, she has developed extensive experience in: strategy consulting, innovation, leadership, and organizational development, supporting companies in designing new business models, strengthening collaboration, and building future-ready organizations by connecting people, technology, and culture.
At XtraAdvice, Nicole focuses on enablement, business development, and strategic marketing within professional services and scale-ups, helping build collaborations, growth-oriented propositions, and high-impact experiences. Her work is driven by a strong focus on teamwork, performance, and sustainable value creation across ecosystems.